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Beautiful Addiction

Beautiful addiction is a project created to target the very common workforce class in a way they could relate to the images of addiction, rather than being turned away from them. Each picture is meant to be bold and depict of how addiction infiltrates a persons life. 

 

Beautiful Addiction

This project started out as a photo series capturing drugs through the eyes of an addict. The idea was to make addiction a thing of beauty: I wanted to make drugs appear to be a warm, ad inviting concept. This idea brought me to convert the photo series into an ad campaign for drug awareness, which I decided to go ahead and design for the organization, Above the Influence. I also used the organization’s aesthetic that focuses on unusual visuals, statistics, quotes, and shocking imagery to grab people’s attention.