Mimsy
Mimsy is a corporate branding system for a whimsical furniture store. The inspiration for this idea came from the story Alice in Wonderland, so the name and colors that are used are taken from the original storybook, as well as the poem. I chose to go with a whimsical, yet sophisticated palette meant to attract a more mature audience: one that has a need for original customizable furniture. Because it is such a unique store, everything is meant to stand out from its competitors of everyday furniture.
